Known for their love for books a common Icelandic ( Icelanders are the happiest community of the world) saying: "Better to go barefoot than without books."
  • MARKETING: FUNDAMENTALS AND NEW AGE EVOLUTIONS. DVD

CONTENTS:


A. Fundamentals

1. Philip Kotler: Marketing.

2. Philip Kotler: Marketing Strategy.

3. John Quelch: Marketing and Society.

4. Brian Tracey: Four Principles of Marketing Strategy.

5. Philip Kotler : Marketing.

6. Dominique M. Hanssens : Marketing ROI Entends Beyond The Bottom Line.

B. Marketing Research :

7. Tim Richardson: What is Marketing Research?

8. The Marketing Research Process.

9. Dominique M. Hassens : Marketing Analytics.

C. Strategic Marketing:

10. Strategic Marketing: Write Up. 11. Mitch Joel: Marketing & Personal Branding. 12. Timothy Calkins: The Risk of Defending Brand. 13. Clayton Christensen : Market Disruptions & Online Learning.

D. Digital and Social Media Marketing:

14. David Bell: Digital Marketing. 15. John A. Quelch : "Marketing and Social Media The Examples of China" 16. Social Media Revolution. 17. What's Your Social Media Marketing Strategy? 18. Craig Collins: Why Social Marketing is Better than Traditional Marketing. 19. Mitch Joel: The Future of the Web may not be social. 20. Mitch Joel: The Future of Social Marketing. 21. Media, Advertisement and Marketing: Advertising Research Foundation.

E. Marketing Innovation:

S 22. Bernd Schmitt: Marketing Innovation. 23. Sally Hogshead: The Ways of Marketing Innovation.

F. Cloud Marketing

24. Cloud Marketing Lead Generation using Social Media Campaigns. 25. Marketing cloud: A case Study on Commonwealth Bank of Australia. 26. Marketing Cloud: A Demo by Salesforce. 27. Marketing Cloud: A case Study on HP's Sales force.

Write a review

Note: HTML is not translated!
    Bad           Good

MARKETING: FUNDAMENTALS AND NEW AGE EVOLUTIONS. DVD

  • Rs3,600.00