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  • RETAIL MANAGEMENT : THE CODES FOR SUCCESS VOL.:1 DVD

CONTENTS : VOLUME - I

A. Fundamentals
1. Marshall Fisher: The New Science of Retailing.
2. Tommy Hilfiger: Retailing Today.
3. Josh Leibowitz: How to Become a Successful Multichannel Retailer
4. Persuasion as Science.
5. Joan Scheneider and Julie Hall: Why Most Product Launches Fail.
6. Allen Questrom : Retailing Today.
7. David Bell: Consumer Shopping Behaviour.
8. Deconding the Science of Shopping.
9. Adam J. Mersereau: Retaller's Dirty Little Secret.
B. Return On Investment
10. Paul Erickson: Gross Margin Return on Investment.
11. Gross Margin Return on Inventory Investment (GMROII).
12. Gross Margin Return on Investment.
13. Larry Walther: Inventory Management and Monitoring.
14. Shaun Mooney: Retail Profit Analysis.
15. Shaun Mooney: Pricing Strategies for Retail Profits.
C. Retail Revolution
16. Isabelle Szmigin: Understanding the Science of Shopping.
17. The Science of Retail Shopping.
18. Paul Harrison: Supermarket Psychology - Entrances, Layout and Shelving.
19. Paul Harrison: Supermarket Psychology: Supermarket Layout.
20. Future of Retailing
21. New Generation of Shopping Malls.
22. Retail Revolution.
23. The Art and Science of Arts Shopping.
24. Paco Underhill: What Women Want?

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RETAIL MANAGEMENT : THE CODES FOR SUCCESS VOL.:1 DVD

  • Rs3,900.00


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